Phone: 800-460-8013 Fax: 888-323-5201
PO Box 357, Huntingtown, MD 20639-0357
Rick Ruiz
Excellence, Engagement, Accountability!
Tapping Into The Power of The Human Spectrum!

Engaging Diversity PROFITABLY!

What Difference Will YOUR Team Difference Make?


See and Hear what others say about Enrique Ruiz's work:

... I found it very interesting, well documented and I learned a lot! Enrique describes very well the differences among human cultures, religions, beliefs and behaviors showing that there is no one "right" way, but many, according to the view point of each individual. Here in the UN we are constantly exposed to these differences of cultures and it is a real chance to open one's mind to consider them.

I am also very sensitive to what he describes of his own life, his childhood and the feeling of "not belonging." It echoes in my own life. I was born in Algeria when it was a French territory and after the independence I came to live in France (I was 4) growing up in a place where people lived for generations and sometimes I had the same feelings as described in the book. I very much like the quotations, they were always pertinent. I will use them.

Jean-Michel Durr
Chief - Demographic Statistics Section, United Nations

For the past 23 years I have been a consultant on the issue that has confounded the United States – diversity and inclusion. We say "Give me your tired, your poor, your huddled masses yearning to breathe free…”, yet we have historically behaved in ways diametrically opposed to that position. Enrique has combined history, psychology and personal experiences to not only explain what happened, but also why and how. His book, Discriminate or Diversify puts into one volume a resource that should be required reading for anyone who intends to lead or be a part of a diversity or inclusion effort.

This is an extraordinarily well researched, well documented, and poignant treatise on the state of diversity and inclusion in America as seen through the eyes of a real American. Take the time to read this compendium; it will have a dramatic effect on your attitudes, beliefs, and most importantly your behaviors towards others.

Vincent Ford
President, Vistar Corporation

Reading Discriminate or Diversify brought alive many similar thoughts and experiences that I have had in travels to other nations and interactions with other cultures. Enrique puts together diverse, yet a significant number of factors from various fields such as Psychology, History, Astrology and others that affect our everyday interactions and the attitudes we harbor towards people based on their origin or their choices.

This is an eye-opening and important book worth everyone's consideration in today's world where multi-cultural interactions are the norm.
Radhakrishna Garge
B.E (Electrical Eng.), MS Information Systems, Hindu, Hombre del Mundo

Where was this book when I was in school??!! Where was this book when I was growing up and forming opinions, friendships, ideas, knowledge??!! I picked up Enrique's book, Discriminate or Diversify, and I found myself learning something on each & every page!! After I read a page, a section, a chapter, I couldn't wait to read the following one.

I have been a psychotherapist for sixteen years and am counseling people daily on these issues. This book has given me a completely different light on discrimination and the issues behind it, involved with it and how to handle those issues in ways I have not thought of before. This is one of the greatest books I have read to-date.

Beth Gilbert Katz
LCSW-C, Psychotherapist

I had so many 'aha' moments as I read this book. Often, I had to stop reading, put the book down and evaluate my thoughts and feelings about one diversity topic or another that were addressed. Even though I consult on many of the areas covered here, it was still a learning experience that will help me further discover the talents, beauty and strengths within humankind. It also reinforced my ongoing opportunity, obligation and desire to continue to learn and to share my knowledge, experiences and points of view with others. Thank you for providing new perspectives in diversity.

Beverly J. Moss
HR and Diversity Consultant

Discriminate or Diversify takes a fresh look at diversity-related dilemmas to examine how we perceive those who are different from ourselves. Enrique Ruiz challenges us to move from finger pointing to personal accountability. Discriminate or Diversify is a must-have reference for anyone who wants to improve his or her personal and professional relationships.

Janet Crenshaw Smith
President, Ivy Planning Group

I wish I had this book 20 years ago. As a Human Resources (HR) manager and leader within a company that values diversity, I've attended countless training sessions, first in the military and then in private sector, to learn how to relate to people and respect their differences; to appreciate and tap into the value those differences provide to both projects and organizations. Yet all of that training pales in comparison to the insights I gained from this book.

The presentation of facts, figures, and information across a broad spectrum of topics related to diversity allowed me to ingest the concepts and perform truly introspective examination on my perceptions of the world around me. Anyone that is truly serious about understanding the world around them and learning to appreciate the unique values and experiences of others would be best served by starting with this book.

Jim Stevens
Fortune 100 Company, Engineering and Operations Sr. Manager

I am enjoying reading through all of the information. I am definitely learning new facts that I was not previously aware of. I get that you are showing the reader that there is no separation between people by showing examples of factual data with resources. If I were writing a research paper on diversity your book would be a great resource with all the tables and graphs and sited resources.

My thought process is that we all have our own answers when we look within and really listen to what we are telling ourselves. I have seen so clearly that we don't learn by others telling or being told what to do/think or how to do/think. We eventually all come to our own answers in our own time. But… we also learn from others experiences when presented as 'this is what happened to me.' I think it causes us to think in a way that we try to relate other people's experiences to our own. We can then place ourselves in their feet. Of course our perspectives are all based on our own life experiences and beliefs.

Charmon Stiles


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Find my articles on:

Mensa Magazine,, Society for Diversity, CNN, Management World, National Management Association Breaktime and other publications

Your leadership and drive are clearly evident in these outstanding scores. I have never seen the VA give such high scores out of the shoot - unprecedented... thanks again for all you do.
Sean Murphy, T-Rex Corporation COO
(February 2016)

What an amazing conference! And thank you for your contributions in the form of your outstanding presentation. Our side-bar discussions were both enjoyable and enlightening too. Any discussion of diversity has the potential of being very controversial. Your discussion of diversity, however, put the topic in a very positive light without sugar-coating. It was believable and in so being it was highly beneficial. Your discussion of your personal past and your perspectives as your career developed was the quid essential piece that made your presentation both engaging and believable and thus provided the conduit to be impactful.
Gerry Mahon, Lockheed Martin Mission Systems & Training

Your commitment to diversity has been exemplary and your judgment and input on this committee will add significant value to the corporation.
Judy Marks, Lockheed Martin TSS President

Thank you ... for the hundreds of hours and all the experience you brought to leading the Baltimore FSS project. Very well done indeed. It's a real honor and pleasure working with you...
Randy Cox, PM - Systems Made Simple

I would work for you any day and any time I could! You inspire others to greatness!

Judd Sloan, CM Transformational Leadership Architect, NMA National Director, ICPM Instructor of the Year

WWW Testimonials here


The eyes believe themselves; the ears other people.
German Proverb

We judge ourselves by our motives and others by their actions.
Dwight Morrow, American businessman, ambassador and senator

If you look for the bad in people expecting to find it, you surely will.
Abraham Lincoln, 16th US President

Though all society is founded on intolerance, all improvement is founded on tolerance.
George Bernard Shaw, Irish Playwright

In the end, all business operations can be reduced to three words; people, product and profits. People come first.
Lee Iaccoca, American businessman

The biggest disease today is not leprosy or tuberculosis, but rather the feeling of being unwanted.
Mother Teresa, Albanian-Indian Roman Catholic Missionary

Everyone believes very easily whatever he fears or desires.
Jean de la Fontaine, French poet

The trouble with the world is not that people know too little, but that they know so many things that ain't so.
Mark Twain, American author and humorist

If everyone is thinking alike, someone isn't thinking.
General George Patton Jr, World War II US Army Commander

I have never in my life learned anything from any man who agreed with me.
Dudley Field Malone, American statesman and lawyer

Everyone thinks of changing the world, but no one thinks of changing himself.
Leo Nikolaevich Tolstoy, Russian writer and pacifist

I can live for two months on a good compliment.
Mark Twain, Samuel Langhorne Clemens, American author and humorist

Am I not destroying my enemies when I make friends of them?
Abraham Lincoln, 16th US President

No one has been barred on account of his race from fighting or dying for America - there are no "white" or "colored" signs on the foxholes or graveyards of battle.
John F. Kennedy, 35th US President

I pay the schoolmaster, but 'tis the schoolboys that educate my son.
Ralph Waldo Emerson, American philospher

Vision is the art of seeing things invisible.
Jonathan Swift, Anglo-Irish satirist and essayist

In every man there is something wherein I may learn of him, and in that I am his pupil.
Ralph Waldo Emerson, American philosopher

When you talk, you repeat what you already know; when you listen you often learn something.
Jaren Sparks

The test of a first-rate intelligence is the ability to hold onto two opposed ideas at the same time, and still retain the ability to function.
F. Scott Fitzgerald, American writer

Progress is impossible without change; and those who cannot change their minds cannot change anything.
George Bernard Shaw, Irish playwright

Honest differences are often a healthy sign of progress.
Mahatma Gandhi, Indian pacifist and leader

I am more of a sponge than an inventor. I absorb ideas from every source. My principal business is giving commercial value to brilliant but misdirected ideas of others.
Thomas Edison, American inventor and businessman

If we always view it from the same perspective, we will tend to notice the same things.
Frans Johansson, Author and businessman

Discovery consists of seeing what everybody has seen and thinking what nobody has thought.
Albert Szent-Gyorgyi, Hungarian physiologist

One can resist the invasion of armies; one cannot resist the invasion of ideas.
Victor Hugo, French playwright and activist

Every new opinion, at its starting, is precisely in a minority of one.
Thomas Carlyle, Scottish writer and historian

No man is good enough to govern another man without that other's consent.
Abraham Lincoln, 16th US President

You do not lead by hitting people over the head - that's assault, not leadership.
Dwight D. Eisenhower, 34th US President

The greatest good you can do for another is not just to share your riches but to reveal to him his own.
Benjamin Disraeli, British statesman

The voice of the intellect is a soft one, but it does not rest until it has gained a hearing.
Sigmund Freud, Austrian psychiatrist

The rich would have to eat money, but luckily the poor provide food.
Russian Proverb

Trust men and they will be true to you; treat them greatly and they will show themselves great.
Ralph Waldo Emerson, American philosopher

One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man.
Elbert Hubbard, American writer and philosopher

Character for Children  |  Discriminate or DIVERSIFY  |  Lost Love  |  PositivePsyche.Biz |  Wisher, Washer or Wishy-Washy?
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