Phone: 800-460-8013 Fax: 888-323-5201
PO Box 357, Huntingtown, MD 20639-0357
Rick Ruiz
Excellence, Engagement, Accountability!
Tapping Into The Power of The Human Spectrum!

Engaging Diversity PROFITABLY!

What Difference Will YOUR Team Difference Make?

Organization Detractors
"When dealing with people remember that you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with prejudice, and motivated by pride and vanity."
Dale Carnegie
American writer, lecturer. Author of How to Win Friends and Influence People (still a best seller, issued 1936)

Blame Culture

In some workplace and educational circles there is an assumption that "less qualified" and "undereducated" blacks and immigrants are taking opportunities away from hard-working whites. This false assumption causes an increase in stereotype rhetoric, workplace discrimination & harassment, and offensive conduct.

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Community Target Marketing

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Denigrate to Uplift

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Parkinson's Law

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Poor Morale

Sears showed that employee attitudes are directly related to customer retention where a 0.05% rate of employee dissatisfaction equaled a 1.3% rate of customer dissatisfaction; this relationship translated into a 0.05% revenue loss, or $200 million in lost sales. Unengaged U.S. workers admit to squandering 2.09 work hours per day (price tag for lost productivity: $544 billion annually). (Source)


Over 100,000 costly discrimination complaints in fiscal 2011 with the Equal Employment Opportunity Commission, the highest ever! This trend represents HIGH management risk and must be reversed.

Lack of Diversity and Advancement

The Tangerine Watson Impact Study of 2011 indicated that forty-nine percent of white agency employees intend to remain with their agency for the next two years, compared with just 26 percent of Latinos, 25 percent of Asians, 22 percent of African Americans and 21 percent of other ethnic groups. The issues motivating multicultural employees to jump ship? Lack of diversity, few career advancement opportunities and limited salary potential.

Management's Effect on Workers

More companies are striving to retain their high performers, who drive their organization's performance, productivity and profitability yet compensation alone is not enough to keep the highly skilled, motivated and experienced workforce. Reasons vary but here are a few where management plays a part.

Think you have a bad boss? Join the club: Nearly one in two employees say they have a bad boss, according to administrative staffing firm OfficeTeam. Do an Internet search for "My boss is killing me" and it turns up more than 20 million results.

People waste way too much time stressing about bad bosses. On average, employees spend about 19.2 hours a week worrying about "what a boss says or does" - including a whopping 13 hours during the workweek and 6.2 of their weekend hours - according to a survey by Lynn Taylor, a workplace expert and author of Tame Your Terrible Office Tyrant (TOT). What's more, the worries cost companies real money: 77% of employees experience physical symptoms from stress, such as heart problems, according to a study from the National Institute for Occupational Safety and Health. Stressed employees cost employers nearly twice as much in health-care costs - roughly $600 more per person per year, on average.

Five types of bosses are explained in the article above:
  • The Bully
  • The Micromanager
  • The Poor Communicator
  • The Saboteur
  • The Fickle Boss

Uncaring Culture and Lack of Opportunity

The sentiments expressed in a 2010 survey showed that 66% of employees are unhappy with their jobs, (Source) and are planning to leave to remove themselves from what they perceive as either a role without opportunities or an uncaring culture.

Lack of Personal Outlook Accountability

Are we the ones to blame for our lack of career success? A survey by VitalSmarts found that 97 percent of employees described themselves as having one of these five traits:

  • Lacking reliability
  • Making not-my-job comments
  • Procrastinating
  • Resisting change or
  • Projecting a negative attitude.

Stereotype Threats

Stereotype threat refers to being at risk of confirming, as self-characteristic, a negative stereotype about one's group (Steele & Aronson, 1995). This term was first used by Steele and Aronson (1995) who showed in several experiments that Black college freshmen and sophomores performed more poorly on standardized tests than White students when their race was emphasized. When race was not emphasized, however, Black students performed better and equivalently with White students.
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Uncertainty and the Effect on Workplace

Unmanaged Workplace Privilege

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Race "sound bites" often times spin, or neglect, facts creating false impressions. To address race and other related issues we need to also deal with the facts head on. Here is a sample of some data that contradicts popular thinking about race-on-race violence.

"White Man Exclusion"

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"Wall of Silence"

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Mensa Magazine,, Society for Diversity, CNN, Management World, National Management Association Breaktime and other publications

Your leadership and drive are clearly evident in these outstanding scores. I have never seen the VA give such high scores out of the shoot - unprecedented... thanks again for all you do.
Sean Murphy, T-Rex Corporation COO
(February 2016)

What an amazing conference! And thank you for your contributions in the form of your outstanding presentation. Our side-bar discussions were both enjoyable and enlightening too. Any discussion of diversity has the potential of being very controversial. Your discussion of diversity, however, put the topic in a very positive light without sugar-coating. It was believable and in so being it was highly beneficial. Your discussion of your personal past and your perspectives as your career developed was the quid essential piece that made your presentation both engaging and believable and thus provided the conduit to be impactful.
Gerry Mahon, Lockheed Martin Mission Systems & Training

Your commitment to diversity has been exemplary and your judgment and input on this committee will add significant value to the corporation.
Judy Marks, Lockheed Martin TSS President

Thank you ... for the hundreds of hours and all the experience you brought to leading the Baltimore FSS project. Very well done indeed. It's a real honor and pleasure working with you...
Randy Cox, PM - Systems Made Simple

I would work for you any day and any time I could! You inspire others to greatness!

Judd Sloan, CM Transformational Leadership Architect, NMA National Director, ICPM Instructor of the Year

WWW Testimonials here


The eyes believe themselves; the ears other people.
German Proverb

We judge ourselves by our motives and others by their actions.
Dwight Morrow, American businessman, ambassador and senator

If you look for the bad in people expecting to find it, you surely will.
Abraham Lincoln, 16th US President

Though all society is founded on intolerance, all improvement is founded on tolerance.
George Bernard Shaw, Irish Playwright

In the end, all business operations can be reduced to three words; people, product and profits. People come first.
Lee Iaccoca, American businessman

The biggest disease today is not leprosy or tuberculosis, but rather the feeling of being unwanted.
Mother Teresa, Albanian-Indian Roman Catholic Missionary

Everyone believes very easily whatever he fears or desires.
Jean de la Fontaine, French poet

The trouble with the world is not that people know too little, but that they know so many things that ain't so.
Mark Twain, American author and humorist

If everyone is thinking alike, someone isn't thinking.
General George Patton Jr, World War II US Army Commander

I have never in my life learned anything from any man who agreed with me.
Dudley Field Malone, American statesman and lawyer

Everyone thinks of changing the world, but no one thinks of changing himself.
Leo Nikolaevich Tolstoy, Russian writer and pacifist

I can live for two months on a good compliment.
Mark Twain, Samuel Langhorne Clemens, American author and humorist

Am I not destroying my enemies when I make friends of them?
Abraham Lincoln, 16th US President

No one has been barred on account of his race from fighting or dying for America - there are no "white" or "colored" signs on the foxholes or graveyards of battle.
John F. Kennedy, 35th US President

I pay the schoolmaster, but 'tis the schoolboys that educate my son.
Ralph Waldo Emerson, American philospher

Vision is the art of seeing things invisible.
Jonathan Swift, Anglo-Irish satirist and essayist

In every man there is something wherein I may learn of him, and in that I am his pupil.
Ralph Waldo Emerson, American philosopher

When you talk, you repeat what you already know; when you listen you often learn something.
Jaren Sparks

The test of a first-rate intelligence is the ability to hold onto two opposed ideas at the same time, and still retain the ability to function.
F. Scott Fitzgerald, American writer

Progress is impossible without change; and those who cannot change their minds cannot change anything.
George Bernard Shaw, Irish playwright

Honest differences are often a healthy sign of progress.
Mahatma Gandhi, Indian pacifist and leader

I am more of a sponge than an inventor. I absorb ideas from every source. My principal business is giving commercial value to brilliant but misdirected ideas of others.
Thomas Edison, American inventor and businessman

If we always view it from the same perspective, we will tend to notice the same things.
Frans Johansson, Author and businessman

Discovery consists of seeing what everybody has seen and thinking what nobody has thought.
Albert Szent-Gyorgyi, Hungarian physiologist

One can resist the invasion of armies; one cannot resist the invasion of ideas.
Victor Hugo, French playwright and activist

Every new opinion, at its starting, is precisely in a minority of one.
Thomas Carlyle, Scottish writer and historian

No man is good enough to govern another man without that other's consent.
Abraham Lincoln, 16th US President

You do not lead by hitting people over the head - that's assault, not leadership.
Dwight D. Eisenhower, 34th US President

The greatest good you can do for another is not just to share your riches but to reveal to him his own.
Benjamin Disraeli, British statesman

The voice of the intellect is a soft one, but it does not rest until it has gained a hearing.
Sigmund Freud, Austrian psychiatrist

The rich would have to eat money, but luckily the poor provide food.
Russian Proverb

Trust men and they will be true to you; treat them greatly and they will show themselves great.
Ralph Waldo Emerson, American philosopher

One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man.
Elbert Hubbard, American writer and philosopher

Character for Children  |  Discriminate or DIVERSIFY  |  Lost Love  |  PositivePsyche.Biz |  Wisher, Washer or Wishy-Washy?
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