Phone: 800-460-8013 Fax: 888-323-5201
PO Box 357, Huntingtown, MD 20639-0357
Rick Ruiz
Excellence, Engagement, Accountability!
Tapping Into The Power of The Human Spectrum!

Engaging Diversity PROFITABLY!

What Difference Will YOUR Team Difference Make?

Business Needs, and Reflection

Is your organization's D&I platform as strategic, successful and sustainable as it can be? Looking to engage more diverse perspectives that lead to breakthrough thinking? Earnest inclusionary practices yield measurable positive outcomes, and tangible organizational benefits. Learn how to effectively link financial results with advanced D&I practices. Let me help you in:

    Business Cycle
  • Diversity Climate Analysis
  • Diversity Communication Strategy
  • Change Management
  • Outreach and Business Alliances
  • Diversity Councils
  • ERG or Affinity Groups
  • Supplier Diversity
  • Succession Planning

PwC's 2012 CEO Global Survey (Delivering Results) reveals the following with regard to Human Capital :

Organization Diversity Maturity

Organization Diversity

Traditional Diversity & Inclusion "Activities," or generalized annual training, are usually regarded as symbolic events with little return. True Diversity represents intellectual diversity among qualified individuals and not racial or gender diversity for the sake of optics. Equip, encourage, empower and grow your business with my premiere methods to catapult your business to new heights!

diversity and inclusion

Liberate Latent and Suppressed Employee Potential!
Create a Positive Work and Customer Environment
Forge Profitable Ventures
Discover Innovative Paradigm Shifts

It is no surprise that employees play a pivotal role in our businesses but are they as active, engaged and motivated as they could be to realize the best efficiencies? Are they just meeting your organizations expectations of production or are they exceeding your expectations with zeal? Are your team members willing to give you insights into their personal stores of brain power and self-motivation to help improve business? Can your team's level of integration be improved? What is the team maturity level?

Diversity Management

Effective diversity management is both an ethical and business imperative. Diversity is an asset for any entity that values differences and promotes inclusion in spite of superficial identifiers such as race, ethnicity, gender, age, sexual orientation, physical disability or other external features.

Is your business case to reap benefits in:
  1. Multicultural Sales and Marketing Objectives
  2. Financial/Business Performance Objectives
  3. Operational/Functional Objectives
  4. Product/Service Objectives
  5. Image Enhancement objectives
  6. Internal Objectives
  7. Other Business Objectives (e.g.- strategic alliances)
"At Google, we don't just accept difference - we thrive on it. We celebrate it. And we support it, for the benefit of our employees, our users, our culture and students interested in the technology industry."
Diversity@Google: A place to be you,
Founded by an American and a Russian born American in 1998. Their mission statement was "to organize the world's information and make it universally accessible and useful." 2011 unaudited sales were $37.9 Billion.


Diversity Business CaseOrganizations that implement compelling diversity management initiatives report marked improvements to their profits and goal achievements. The Diversity Index Portfolio, which is based on the performance of the DiversityInc. top 50 companies for Diversity, over a ten year period outperformed the S&P 500 by 24.8% and the Nasdaq by 28.2%. Experience, culture, heritage can offer new ideas, vantage points, markets and improved processes.

We live in a world where word of mouth is the No. 1 driver of sales and competitive advantage. And because there's a strong correlation between a company's reputation and consumers' willingness to recommend it, businesses need to focus on building those strong bonds with stakeholders notes in the article entitled The World's Most Reputable Companies. Reputation Institute, a global private consulting firm based in New York, invited approximately 47,000 consumers across 15 markets to participate in a study analyzing what it calls the seven dimensions of corporate reputation. That's where it found that perceptions of the enterprise (workplace, governance, citizenship, financial performance and leadership) trumped product perceptions (products and services plus innovation) in driving behaviors.

"In today's reputation economy, what you stand for matters more than what you produce and sell," said Kasper Ulf Nielsen, Reputation Institute's executive partner. "People's willingness to buy, recommend, work for, and invest in a company is driven 60 percent by their perceptions of the company and only 40 percent by their perceptions of their products."

Maximize the investment your organization has already made in hiring a team.

"I had all the disadvantages required for success."
Larry Ellison,
Oracle founder, College dropout, Billionaire
  • Develop and inspire broad multi-cultural relationships
  • Expand employee's knowledge, tasks and decision-making responsibilities
  • See beyond personal horizons, past personal biases
  • Avoidance of legal entanglements
  • Understanding, altering, leading and controlling individual behavior
  • Team collaboration and greater accountability
  • Build social capital
  • Tap wells of creativity and "free" intellectual capital
  • Profit from efficiency gains
"If the rate of change inside an organization is less than the rate of change outside, the end is in sight."
Jack Welch,
Former Chairman and CEO of General Electric

Communication shapes the future of the leader, and the organization. Gain the most competitive advantage possible. Leverage individuality, uncover fresh perspectives, engage and discover intangibles that offer more value, synergy and loyalty.

Employees generally clamor for Autonomy, Mastery and Purpose!
If they are guarded, self-censorship is at play.
  • Encourage creativity,
  • Enhance productivity,
  • Spawn greater motivation,
  • Build solid relationships and favorable publicity
  • Reap savings from a variety of diverse suppliers
  • Decrease EEO complaints/Lawsuits
  • Increase employee engagement and retention,
  • Inspire and drive innovation from the "knowledge workers" in your organization

Organizational performance increases in direct proportion to increases in morale, engagement, contribution and efficiency. This organizational effectiveness depends on effective leaders AND managers.

"Give whatever you are doing and whoever you are with the gift of your attention."
Jim Rohn,
American entrepreneur, author and motivational speaker

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Find my articles on:

Mensa Magazine,, Society for Diversity, CNN, Management World, National Management Association Breaktime and other publications

Your leadership and drive are clearly evident in these outstanding scores. I have never seen the VA give such high scores out of the shoot - unprecedented... thanks again for all you do.
Sean Murphy, T-Rex Corporation COO
(February 2016)

What an amazing conference! And thank you for your contributions in the form of your outstanding presentation. Our side-bar discussions were both enjoyable and enlightening too. Any discussion of diversity has the potential of being very controversial. Your discussion of diversity, however, put the topic in a very positive light without sugar-coating. It was believable and in so being it was highly beneficial. Your discussion of your personal past and your perspectives as your career developed was the quid essential piece that made your presentation both engaging and believable and thus provided the conduit to be impactful.
Gerry Mahon, Lockheed Martin Mission Systems & Training

Your commitment to diversity has been exemplary and your judgment and input on this committee will add significant value to the corporation.
Judy Marks, Lockheed Martin TSS President

Thank you ... for the hundreds of hours and all the experience you brought to leading the Baltimore FSS project. Very well done indeed. It's a real honor and pleasure working with you...
Randy Cox, PM - Systems Made Simple

I would work for you any day and any time I could! You inspire others to greatness!

Judd Sloan, CM Transformational Leadership Architect, NMA National Director, ICPM Instructor of the Year

WWW Testimonials here


The eyes believe themselves; the ears other people.
German Proverb

We judge ourselves by our motives and others by their actions.
Dwight Morrow, American businessman, ambassador and senator

If you look for the bad in people expecting to find it, you surely will.
Abraham Lincoln, 16th US President

Though all society is founded on intolerance, all improvement is founded on tolerance.
George Bernard Shaw, Irish Playwright

In the end, all business operations can be reduced to three words; people, product and profits. People come first.
Lee Iaccoca, American businessman

The biggest disease today is not leprosy or tuberculosis, but rather the feeling of being unwanted.
Mother Teresa, Albanian-Indian Roman Catholic Missionary

Everyone believes very easily whatever he fears or desires.
Jean de la Fontaine, French poet

The trouble with the world is not that people know too little, but that they know so many things that ain't so.
Mark Twain, American author and humorist

If everyone is thinking alike, someone isn't thinking.
General George Patton Jr, World War II US Army Commander

I have never in my life learned anything from any man who agreed with me.
Dudley Field Malone, American statesman and lawyer

Everyone thinks of changing the world, but no one thinks of changing himself.
Leo Nikolaevich Tolstoy, Russian writer and pacifist

I can live for two months on a good compliment.
Mark Twain, Samuel Langhorne Clemens, American author and humorist

Am I not destroying my enemies when I make friends of them?
Abraham Lincoln, 16th US President

No one has been barred on account of his race from fighting or dying for America - there are no "white" or "colored" signs on the foxholes or graveyards of battle.
John F. Kennedy, 35th US President

I pay the schoolmaster, but 'tis the schoolboys that educate my son.
Ralph Waldo Emerson, American philospher

Vision is the art of seeing things invisible.
Jonathan Swift, Anglo-Irish satirist and essayist

In every man there is something wherein I may learn of him, and in that I am his pupil.
Ralph Waldo Emerson, American philosopher

When you talk, you repeat what you already know; when you listen you often learn something.
Jaren Sparks

The test of a first-rate intelligence is the ability to hold onto two opposed ideas at the same time, and still retain the ability to function.
F. Scott Fitzgerald, American writer

Progress is impossible without change; and those who cannot change their minds cannot change anything.
George Bernard Shaw, Irish playwright

Honest differences are often a healthy sign of progress.
Mahatma Gandhi, Indian pacifist and leader

I am more of a sponge than an inventor. I absorb ideas from every source. My principal business is giving commercial value to brilliant but misdirected ideas of others.
Thomas Edison, American inventor and businessman

If we always view it from the same perspective, we will tend to notice the same things.
Frans Johansson, Author and businessman

Discovery consists of seeing what everybody has seen and thinking what nobody has thought.
Albert Szent-Gyorgyi, Hungarian physiologist

One can resist the invasion of armies; one cannot resist the invasion of ideas.
Victor Hugo, French playwright and activist

Every new opinion, at its starting, is precisely in a minority of one.
Thomas Carlyle, Scottish writer and historian

No man is good enough to govern another man without that other's consent.
Abraham Lincoln, 16th US President

You do not lead by hitting people over the head - that's assault, not leadership.
Dwight D. Eisenhower, 34th US President

The greatest good you can do for another is not just to share your riches but to reveal to him his own.
Benjamin Disraeli, British statesman

The voice of the intellect is a soft one, but it does not rest until it has gained a hearing.
Sigmund Freud, Austrian psychiatrist

The rich would have to eat money, but luckily the poor provide food.
Russian Proverb

Trust men and they will be true to you; treat them greatly and they will show themselves great.
Ralph Waldo Emerson, American philosopher

One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man.
Elbert Hubbard, American writer and philosopher

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